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TV is the most impactful medium and delivers mass audiences like no other, as well as reaching specifically targeted minority viewers. It is far more affordable than you might think, helping to build brands and generate response most cost effectively, but there are added complexities attached to buying TV. Like reaching the right audience, producing and clearing the commercial, and monitoring the airtime once your campaign is running, so you get what you pay for.
That's where we can help. DGL is an ITV recognised agency, which means we're registered to buy TV airtime on all terrestrial, satellite and cable channels across the UK and into Europe. We have one of the most skilled media buying teams around, with more than twenty years' contractor and agency experience. Unlike many agencies, we don't farm our TV buying out to media specialists, but handle everything in-house, which means the person you deal with will actually handle your campaign. So if you're looking for a better deal on your current TV advertising, then talk to us.
If you're new to television, then talk to us too. We can advise whether TV would work for you, recommend airtime and production budgets, select stations and target audience categories, then negotiate the best possible prices and spots. We'll also create your commercial script, obtain essential clearances and arrange production through one of our partner studios.
As to pricing, we obtain our revenue through standard agency commission, so there's no extra cost to our involvement, and we don't regard commercial production as a profit area, ensuring all your budget is focused on getting your message on air.
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TV Jargon Buster