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Reader offers and competitions are regularly featured in consumer magazines, local newspapers and dailies, creating a valuable dialogue and an added service for readers. Which means that many titles actually welcome original and imaginative reader offer ideas, providing great opportunities for brand exposure to varied local and national audiences. The cost implications needn’t be high – except perhaps for national newspapers and magazines, where the rewards will be commensurately greater – but the origination, negotiation, organisation and fulfilment can be quite daunting.
Which is where DGC’s experience counts; we know exactly how to devise workable ideas, negotiate with features editors and promotions departments, handle the response and even deal with any reader queries, to ensure the whole exercise runs smoothly.
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