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PR is the most persuasive promotional technique, since it operates through the editorial medium, and is now an established part of the marketing mix, whether it's B2B or consumer oriented. Brand-related news, feature and photo coverage in the printed press, namechecks and interviews in the broadcast media, all help to build awareness and boost the market image of products, services and people, for a comparatively modest investment.
DGC has an excellent track record of implementing hardworking and productive PR campaigns, in a whole variety of market sectors, for a wealth of different products. We have refined the techniques for identifying good PR stories, assembling the information, writing and presenting the material creatively and professionally, obtaining necessary approvals and targeting the correct media. So if past experience or received wisdom suggests PR doesn't work, talk to us. It really does and we have acres of client coverage to prove it.
In the B2B arena, we typically report on important corporate developments, key appointments, new products, newsworthy contracts and case studies, even originating by-lined feature articles in the interests of market education. The resulting coverage increases name awareness, trawls for new customers and produces valuable business leads. Indeed, if PR wasn't contributing to growing your business, we wouldn't be doing our job properly.
Consumer PR employs much the same techniques, but with the addition of creative strategies like reader offers and competitions, radio phone-ins and promotions, celebrity features and photo opportunities, all designed to win coverage in a hotly contested arena. Both consumer and trade PR campaigns are funded by a monthly consultancy fee, our out-of-town location helping to keep our costs competitive.
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