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Press advertising forms the central platform of many trade and consumer marketing programmes. It allows the presentation of a controlled promotional message and brand image. The press environment, whether it's a newspaper or magazine, often delivers readers in the right frame of mind to be receptive to advertising, the stronger the affiliation with the publication, the higher the level of 'endorsement' the advertising receives.
In the business-to-business arena, trade titles are widely read and relied upon, with many managers using them to inform their decision-making. We have many years' experience of planning ongoing campaigns and placing strategic one-off ads in B2B publications. We employ our media buying and planning expertise to determine the most cost-effective and best-targeted titles, whilst our widespread PR experience helps decide which are the most influential in editorial terms.
For consumer marketing, the press can increase the cost-efficiency of mixed-media regional and national campaigns, as well as maximising brand awareness. Moreover, in certain market sectors like fashion, beauty care, motoring, computers and DIY, press is the prime medium and advertisements form an integral part of the reader's information gathering process. Once again, we will always endeavour to negotiate the most favourable rates to stretch your budget further and employ techniques like page domination to extract still greater value.
Creatively, our copywriting skills tend to provide the launch pad for arresting, informative and salient ads, then we employ a close network of top-flight graphic artists, photographers and illustrators to translate initial ideas and visuals into finished artwork.
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