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 PR is one of our core skills and we’re good at maximising the returns on this familiar, yet widely misunderstood marketing technique. Typically, we don’t eschew the more difficult, technical and business-to-business campaigns, but apply ourselves to grasping complicated concepts and terminology, then communicating these to specific target audiences. Equally, we are at home with developing creative stories and imagery that appeal to newspaper journalists, consumer magazine editors, TV and radio producers. In fact, our experience in one field often informs the other.
We employ online digital PR directories to target particular trade and consumer editors, around the world if necessary, and have an excellent strike record of coverage across print, broadcast and web media. Our special Newsfeed section also hosts current stories and pictures across all clients. |
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