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In the past, an agency like ours could not have competed effectively in the mainstream marketing arena. Traditional agencies were heavily structured with account handling and media departments, visualisers, put-down artists, specialist print managers, typing pools, post room staff, tea ladies and runners. But back in '84 we decided to adopt a much leaner arrangement, exploiting then relatively new computer technology to handle many tasks, outsourcing non-core activities to specialist suppliers we knew and trusted, even making our own tea - and the market has come our way.
Thanks to advanced information and digital technology, we are able to operate extremely efficiently, communicate effectively with clients, suppliers and the media, and exchange text, images, designs and commercials with people across the country and around the globe. We also work hard and avoid unnecessary meetings and travel, preferring to concentrate our resources on creativity, productivity and responding to client requirements.
Although the principals focus on their particular specialisms, we all jointly assume responsibility for every project and client, as well as being actively involved in all aspects of the business. That means you only need deal with just one senior person, however many of our services you use. But if you ring or call there's always someone around who has a sound grasp of your business and can respond intelligently to your queries.
Across the board, we offer a complete portfolio of modern marketing services and have current practical experience of every discipline. Although DGC and DGL are separately structured, they are by no means separate, the copywriting and design facilities of one fuelling the creative solutions of the other, while the planning and financial disciplines of the other underpin all administrative and costing functions.
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