|
DGL focuses on media advertising and sponsorship, covering the principal channels of mass communication - television, radio and the press - and buying effectively in all three areas.
In TV, we implement ongoing campaigns for well-known brands, buying airtime against specific revenue objectives, whilst at the same time introducing many new advertisers to television, mentoring them through the demanding processes of budgeting, planning and commercial production.
We implement ear-catching radio advertising and promotions, either to support TV schedules or as standalone strategies, working with the whole range of local, regional and national stations to deliver precisely targeted campaigns.
We also originate colour spreads in trade and consumer titles, as well as display ads and classified for regional and national newspapers, bringing to bear our design, copywriting, photography and illustration resources to ensure maximum impact on the page.
|
