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The cost of making a TV commercial is often widely exaggerated, sometimes discouraging first-time advertisers. Although we must confess that some mega-productions set in exotic locations can cost the equivalent of a mini movie, big advances in digital technology, embracing filming, graphics and editing, nowadays make TV commercials quite affordable.
Thanks to our contacts in the Manchester and Birmingham media scenes, we have developed excellent working partnerships with a select number of production studios and talented directors, who can deliver the quality and creativity we demand, at realistic prices. Typically, we write the scripts and arrange the necessary BACC clearances, so we retain creative involvement and ensure the client's promotional message is properly communicated, but the directors direct and the editors edit.
The available production budget, creative stance and target audience will tend to determine whether we use film or tape, live action, multi-layer graphics or animation, even a combination of effects. Usually a 30" commercial is the most versatile and cost-effective, although 10", 20" and 60" treatments can be appropriate for different promotional tasks, but whatever the format, we always endeavour to deliver maximum value and creativity.
Click to check out the different approaches from the examples below:
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