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Which comes first, the brochure design or the copy? Design the layout without knowing how much text needs to be devoted to different aspects of the business, product or service, then the copy will inevitably have to be shoehorned or expanded into the space available. Write the copy without a thought for overall design and pagination, and the graphic artist will have a struggle creating a structured layout.
At DGC, we get around this problem by combining the two disciplines, design and copy, from the outset. The print budget and proposed content will determine the format and number of pages, the overall design approach dictates the visual style, and the copy is written with all these factors in mind, eliminating excessive overmatter and unnecessary white space. This means that the copy is presented initially to the client, in much the same way it will appear in the final printed document.
We also commission the original photography, produce layouts in pdf or hard copy for initial approval, then progress to artwork, proof checking and reproduction, often exploiting modern digital printing technology for economical, smaller volume runs. This process applies to corporate brochures, product literature, commemorative programmes and other full-colour print matter, as the following examples illustrate.
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