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 We separate press, radio and online advertising out from TV, because deal negotiation, planning and monitoring are usually by no means as complex. Nevertheless, a well-crafted press ad, an imaginative radio commercial and eyecatching online banner can be highly productive in response terms and reach the audiences that other media cannot. Again, we apply the twin disciplines of creativity and copywriting to the task and always endeavour to understand your marketing objectives, product offering and brand direction.
For radio commercials, we write the scripts, arrange celebrity or character voice overs, and manage the whole recording and transmission process. For press advertising, we often use our PR strengths to originate attention-grabbing feature style ‘advertorial’ spreads. Whatever the medium, creativity is always the key. |
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